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Women's Coaching Programme UAE

with the AVA Coaching Collective
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Create a life vision that inspires you

  • What does a fulfilling life mean to me?
  • How can I tap into my strengths and live to my fullest energy and confidence?
  • What holds me back? How can I overcome it?
  • How can I integrate my purpose into my career and daily life?

Join a supportive community of women for a transformative weekend retreat of self-discovery.

Disconnect from the busyness of life and connect with your heart, purpose and power to make the changes you want to live a fulfilled life.

About the AVA Coaching Collective

Launching with a weekend in the UAE in 2022, join the community on coaching programme reatreats across the world. Spain and Morocco are on the horizon for 2023 — and always a new annual destination to realign with the person you are becoming.

Programme details

Format: A 2.5 day coaching programme retreat for women
Number of participants: 10-18 max
Date: Friday 18 – Sunday 20 November 2022
Location: 5-star hotel in Fujairah, UAE
Coaches: Pari Namazie (CPCC/PCC) and Salma Zarroug (CPCC/ACC)

Who is this programme for?

This programme will be a good fit if you are (but not limited to):

  • Navigating career and motherhood, craving inspiration and motivation in your life
  • Feeling stuck, seeking meaning and purpose, asking what is next for you
  • Looking for a new challenge and wanting to break out of your comfort zone
  • A creative entrepreneur who runs or would like to start a business or side hustle
  • A high achiever looking to break through the glass ceiling at work
  • Appreciate opportunities to enhance your knowledge and connecting with others

What you will gain

Discover the full range of your abilities and potential
Gain self-awareness of your unique values and purpose
Use the intelligence, wisdom, and power of your heart to realise your goals
Experience the power of being with like-minded people who amplify your vision
Connect with a community for ongoing support and inspiration


Day 1 – Evening – Welcome and Introduction

Starting with a welcoming session, we will get to know each other and lay the foundations for the group coaching retreat. We will also explore the key challenges we face in different areas of our lives.

Day 2 – Morning – Identifying Our Values and Life Purpose

How do we reconnect to what grounds us and makes us who we truly are? What does it mean to create a life that is in greater alignment with our values, purpose, and true heart desires? During this session, we will:

  • Identify your unique “Values”
  • Explore how to connect with your “Values” and “Life Purpose”
  • Explore what it means to be true to oneself and honor our values on a regular and consistent basis

Day 2 – Afternoon – Understanding What Holds Us Back

We all have self-sabotaging inner voices or “saboteurs” that hold us back. Every time we ponder about a bigger dream or a challenging goal, these voices become louder and more powerful. Here, we will:

  • Identify your self-defeating influences “Saboteurs” and understand how they hold us back from achieving long-term success
  • Explore how to make your saboteurs work for you

Day 3 – Morning – Stepping Into Our Sage & Allies

We often forget the immense powers within us. These powers are what we call “Sage & Allies,” Stepping into these powers will lead you towards a rich, authentic, and fulfilled life.

During this session we will:

  • Identify your full range of abilities and discover how to use that power to overcome personal and professional barriers
  • Identify and access the different energies “Allies” that are most useful at any given moment

Day 3 – Afternoon – Continuing the Journey – What’s Next

This session celebrates YOU, your learnings, the things you are proud about, where the journey has brought you and where you want to go. In our last session we will:

  • Discover how to integrate and deepen your learning
  • Explore how you can continue to inspire and support each other

Your coaches

Pari Namazie

Pari Namazie


Pari has over 20 years experience as an executive coach, leadership facilitator and organisational improvement consultant.

Pari works with global companies, executive teams and leaders, supporting them at all stages, starting from new leaders in transition through identifying next career moves and exit strategies. Pari also works with executive teams to improve trust and dialogue, enhance vision and execute strategy. She supports them as a trusted advisor in communication, corporate culture, leading across cultures, and building transparency.

Pari holds a PhD in International Human Resources Management (2007) and a BA (Hons) in Business Studies from Middlesex Business School in London.

Salma Zarroug

Salma Zarroug


Salma is a Certified Professional Coach, HR Advisor, Humanitarian and Author. In a career spanning over 20 years, she thrives in multi-cultural environments having worked in Private, United Nations and International Organisations and lived in the Middle East, Asia and Europe.

She collaborates with organisations on areas of talent acquisition and development. As a coach, she supports professionals and aspiring leaders tap into their inner powers and form new life visions and career goals.

Salma holds a Master’s in Human Resource Management and Development. Her research on women’s career advancement and the glass ceiling ignited her passion to support women realise their full potential. She co-authored the book “Women Who Inspire” about overcoming obstacles and leading change in the world.


What a journey! Embracing oneself has never felt so good. The incredible women I met in this program are an asset I am proud of.

A big Thank you to Pari and Salma. The warm and safe space you created during this program allowed us to communicate and connect on all levels.

Nadine Nehme
Co-Founder and Chief Science Office, Medicus AI

The Women Coaching programme is carefully built, very informative, excellently delivered and for me it was very rewarding. I highly recommend it.


That moment in life, where there is a haitus, where you feel your energy levels and drive are out of whack. That’s how I felt, and then this amazing community of women that Pari and Salma put together, revived me in ways I never expected.

Be prepared to put in the work, go deep, be vulnerable. The golden nuggets are there, giving a new-found sense of recalibration.

The best thing? I went through it together with some inspiring individuals, who gave me new perspectives and helped me breathe and feel alive.

Adriana Quintero
MD, Sustainability Consulting

An insightful journey of self discovery and precious connections led by amazing coaches.


The Women’s Group Coaching Programme has grounded me, reconnected me with what I value most and helped me find clarity and direction.

Working with Pari and Salma was amazing. They are talented and experienced facilitators that created a space for each of us to share and also grow from the collective wisdom of the group! Thank you!

Jo Newman


Registration dates: 

  • Early bird registration closes on 9 October 2022.
  • Regular registration closes on 6 November 2022.

For more information, please email info@avacoachingcollective.com.

Join the 2022 programme!

Please fill out the form below. We will get back to you with an invoice as soon as possible.


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“True happiness… is not attained through self-gratification, but through fidelity to a worthy purpose.”

―Helen Keller